Motion
designer
Motion
designer
I design intuitive digital products and bring them to life with engaging animations.
I design intuitive digital products and bring them to life with engaging animations.
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Bringing Motion into products
Over the years, I've crafted motion experiences for product interfaces, seasonal campaigns, and interactive experiences—focusing on animations that are engaging, performant, and ready for production.
Bringing Motion into products
Over the years, I've crafted motion experiences for product interfaces, seasonal campaigns, and interactive experiences—focusing on animations that are engaging, performant, and ready for production.
Bigbasket works
Seasonal campaigns
New launches
Lottie
Campaign Motions
Campaign Motions
I've worked on a variety of campaign-driven experiences at BigBasket, transforming static creatives into motion-first experiences that capture attention, communicate offers, and enhance user engagement across the app.
I've worked on a variety of campaign-driven experiences at BigBasket, transforming static creatives into motion-first experiences that capture attention, communicate offers, and enhance user engagement across the app.
Challenge
Challenge
The key challenges was creating campaign animations that felt visually rich and engaging while adhering to strict file-size constraints for Lottie delivery. Since these assets were deployed across a wide range of Android and iOS devices, maintaining smooth performance was equally critical. Every animation required careful optimization and thoughtful design decisions to balance visual impact and runtime performance without compromising the overall user experience.
The key challenges was creating campaign animations that felt visually rich and engaging while adhering to strict file-size constraints for Lottie delivery. Since these assets were deployed across a wide range of Android and iOS devices, maintaining smooth performance was equally critical. Every animation required careful optimization and thoughtful design decisions to balance visual impact and runtime performance without compromising the overall user experience.
Motion principles
Motion principles
Message First
Message First
Every animation was built around communicating the campaign's core message effectively.
Every animation was built around communicating the campaign's core message effectively.
Quick Communication
Quick Communication
Promotions were designed to be understood within seconds, helping users quickly grasp offers and campaign messaging.
Promotions were designed to be understood within seconds, helping users quickly grasp offers and campaign messaging.
Purposeful Motion
Purposeful Motion
Motion was used to grab attention, create hierarchy, and support storytelling.
Motion was used to grab attention, create hierarchy, and support storytelling.
Performance Driven
Performance Driven
Animations were optimized for lightweight Lottie delivery and smooth runtime performance.
Animations were optimized for lightweight Lottie delivery and smooth runtime performance.
Performance Driven
Performance Driven
Animations were optimized for lightweight Lottie delivery and smooth runtime performance.
Animations were optimized for lightweight Lottie delivery and smooth runtime performance.
Interactive Animations
Interactive Animations
Interactive experiences designed to encourage participation, spark curiosity, and transform static campaigns into engaging moments within the app.
Interactive experiences designed to encourage participation, spark curiosity, and transform static campaigns into engaging moments within the app.
40+
40+
campaigns
campaigns
From Idea to deployment
From Idea to deployment
Build, Test & Refine
Build, Test & Refine
Performance Validation
Performance Validation
Every animation underwent testing through an internal performance validation tool, allowing us to evaluate playback behavior, identify optimization opportunities, and ensure reliable performance across production environments.
Every animation underwent testing through an internal performance validation tool, allowing us to evaluate playback behavior, identify optimization opportunities, and ensure reliable performance across production environments.
Tools used
Tools used
Motion
designer
Motion
designer
Let's Connect ✌️
Let's Connect ✌️